Scott East
Marketing Performance Management -- How marketers can leverage data, results, and reporting to improve marketing results.
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Another Steve Jobs-ism
"Dashboreds" And How to Avoid Them
Managing To Averages Leads To Average Managing
The Internet: For Buyers or Sellers?
Why Marketers Don't Manage Knowledge Well
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Digital Marketing
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Larry Bossidy: Execution: The Discipline of Getting Things Done
Rex Briggs: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Lawrence Friedman: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Tim Furey & Lawrence Friedman: Channel Advantage, The
Thomas H. Davenport: Competing on Analytics: The New Science of Winning
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Another Steve Jobs-ism
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Managing To Averages Leads To Average Managing
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