Scott East

Marketing Performance Management -- How marketers can leverage data, results, and reporting to improve marketing results.

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Recent Posts

  • Another Steve Jobs-ism
  • "Dashboreds" And How to Avoid Them
  • Managing To Averages Leads To Average Managing
  • The Internet: For Buyers or Sellers?
  • Why Marketers Don't Manage Knowledge Well

Categories

  • Digital Marketing
  • Knowledge Management
  • Marketing Analysis
  • Marketing Software
  • Results Reports

Books

  • Larry Bossidy: Execution: The Discipline of Getting Things Done
  • Rex Briggs: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
  • Lawrence Friedman: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
  • Tim Furey & Lawrence Friedman: Channel Advantage, The
  • Thomas H. Davenport: Competing on Analytics: The New Science of Winning

Archives

  • October 2011
  • July 2008
  • April 2008
  • March 2008

Categories

  • Digital Marketing
  • Knowledge Management
  • Marketing Analysis
  • Marketing Software
  • Results Reports

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  • Richard East on Another Steve Jobs-ism
  • Mark Pilipczuk on Managing To Averages Leads To Average Managing

Archives

  • October 10, 2011
  • July 19, 2008
  • April 27, 2008
  • April 2, 2008
  • March 3, 2008
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