Scott East

Experienced marketing executive with a proven track record in helping companies improve their results because of better marketing decision making.

Scott East founded MSIGHTS Inc. in 2004 with the vision of building a marketing analytics company focused on improving marketing measurement and performance management. As CEO, East is responsible for overall business strategy, channel partnerships, alliances, and overseeing client operations.

Prior to founding MSIGHTS, East built a successful marketing consulting firm that served FORTUNE® 500 clients. A leader in the development of effective marketing programs, East has managed offline and online marketing campaigns for some of the nation's most recognized brands, including Sprint Nextel, FedEx, Verizon, and AOL. His unique experience — a blend of ad agency and client-side management — is complemented by successful work spanning industries, products and segments.

Scott East holds a B.A. in political science from Syracuse University and an MBA from Georgetown University, graduating with honors and selection by the faculty for membership in the Beta Gamma Sigma honor society. East has received various marketing awards, among which include FedEx's Bravo Zulu for outstanding achievement, an award rarely given to someone outside the FedEx organization. He is a frequently requested speaker on a variety of marketing subjects, strategy issues, and marketing technology.